Welcome to Diet Assassinista


Where diet is a four letter word

Diet Assassinista is a health coaching business and nutrition blog committed to ridding the world of the word ‘diet’ and replacing it with healthy lifestyle habits and a nourished mindset.

Here’s the thing: diets rarely work. There are over 80 established diets listed on Wikipedia alone and not one of them has ever made a dent in the Western world’s obesity epidemic. Not. One. How many of you have tried dieting only to feel frustrated, confused, and just plain tired? Fact: diets are not realistic or sustainable and there’s no such thing as a one-size-fits-all plan that works. Diets can even lead to unhealthy eating behaviors that will set you back even further from where you started. So enough with the dieting craze - let’s assassinate the diet together and nourish the mind instead.


anne assassi registered dietitian and nutritionist

About Anne Assassi


Hi, I’m Anne! I’m a registered dietitian nutritionist (RDN) and health coach from the San Francisco Bay Area. I am very passionate about helping people become healthier versions of themselves. I’ve watched my own friends and family struggle with nutrition problems, including my own father who passed away from chronic kidney disease at the beginning of my graduate studies in nutrition. Seeing my parent pass away from a nutrition-related illness left me even more driven to help others, especially in helping to prevent chronic disease. I’ve also become fed up (pun intended) with diets that offer empty promises. Our world is consumed with whatever diet is popular today, but I strongly believe that health isn’t a trend. It’s important to choose the right ingredients and know what is exactly going into our bodies.

I first fell in love and became passionate about living a healthier lifestyle when I studied abroad in Greece. There I fell in love with Mediterranean food and my future husband (!) and learned that by just moving a little more and eating amazing whole foods, I could become a healthier me. Upon my return, I learned more about nutrition through fitness magazines and started to exercise regularly; I have since participated in several races ranging from 5ks to marathons! Even though I was studying history (fun fact: I was originally planning for law school and a career in politics!), I was quickly learning how much I was drawn to the world of health and nutrition and helping others. I realized that was my true calling after a gap year in the corporate world and headed to San Jose State University to receive my Master’s in Nutrition. 3 years of coursework, one graduate project, and an 11-month dietetic internship later, I was finally eligible to become an RDN! I started practicing as a Clinical Dietitian in 2013 and haven’t looked back since. I started Diet Assassanista with the mission to teach as many people as I can that eating healthy foods is fun, rewarding, and absolutely delicious!



Today is the day to start taking control, because nutrition should be just as individual as we are.